What is rebranding?
What people usually mean when they talk about rebranding is putting a new spin on things. Changing the angle without changing the business.
Just changing the logo isn’t thought of as a rebrand.
I’ve seen a lot of this recently. Many business owners contact me wanting to ‘rebrand’ their company. After talking with them for a while, I usually discover they are just desperately looking for a new way to close more sales.
Although this sounds like a good argument, rebranding is not something you can take lightly.
Changing your visuals can be a pretty big endeavor
You can’t just wake up one day and say ‘I’m going to rebrand my whole business.’ I mean you could, but I wouldn’t recommend it without a deep analysis of the idea behind it.
If you rush into a rebranding process without thinking it through, you could make a mistake that will force you to repeat the process again six months later and trust me: that’s something you don’t want to do.
The most respected brands are those who stay firm over time. Think Target or Kodak.
Having said this, there is a legitimate need to re-brand if your business shifts and you need to realign it with who you are, what you are here to provide, and who you are here to help.
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Let’s analyze three circumstances in which you should rebrand:
1. You are shifting the focus of your business
This happened to me!
Let’s say you started out as a web designer focusing on WordPress websites for mom and pop shops. Then, after doing this for a while, you suddenly realize that your real passion lies in helping others improve their visual aesthetics to make the biggest impact possible.
You don’t want to deal anymore on the nitty-gritty tasks of databases and code anymore.
This is a good time to think about a rebranding because your focus has shifted, and so it gives you the opportunity to make your message and visuals tighter and more in alignment with your new aim.
2. The group of people you want to work for has gotten more defined
Imagine you have been a life coach for single business women for a while, but then you realize that your real passion is scuba diving (why not?).
Because of this, you start focusing your coaching knowledge and expertise into helping single business women in love with scuba diving reach their goals.
This is also a perfect time to reconsider your visual branding to draw in your new client avatar.
Your brand colors can change from your generic women palette to a softer shade that resembles the calm of the sea for example.
3. You are still running on your “starter” logo (and it shows)
Maybe you are still using the logo your little cousin made you in Photoshop, and it looks it (coming off as amateur).
This is one of the most important times to think about a visual rebrand to truly position yourself as the expert you are and make an even greater impact in attracting your target clients.
Can you relate to this?
Do any of the previous circumstances apply to you?
There’s no need to alarmed! You are in the exciting position to begin thinking about a rebrand for your business.
When you fine tune everything that makes your brand work together in unison (logo, copy, website, lead magnets, etc.), you will attract your desired clients like a magnet and get to do what you love the most!
If you’re ready to take your brand to the next level – contact me and I’ll get back to you with a simple questionnaire that helps us get to know each other and your project better.