When it comes to logo design, the appropriate fonts can make your brand look amazing, beautiful, and cohesive.
The wrong fonts, on the other hand, can make your logo seem boring, over-saturated, confusing and even dumb.
There is essentially no rules to what font you use for your logo, your website, or business cards, but you must be careful of who your audience is and remember that you business design is not for you… it is for your clients.
There are like a million fonts out there, maybe more, but which fonts are the best for your logo or your website? How do you choose and use them so that they are beneficial to your customers?
Choosing the right typeface
I always recommend using only two fonts. When pairing two fonts, consider contrasting them by using a different type, weight, size, or style.
You can start trying putting together two different sans-serif fonts. Sans-serif is a font without any ligatures.
In the examples below, I use two contrasting sans-serif fonts.
This kind of font is perfect for a modern look:
You can also use a serif and sans-serif font. A serif font is a font with ligatures.
Serif fonts are usually perfect for fashion-related brands:
Another good trick is to use a script font with a sans-serif or serif font.
You can play around with various combinations and see what looks great for your logo. Script, decorative fonts are excellent for photography or bohemian brands:
The key point here is not to use overly saturated fonts like Comic Sans or Scriptina.
Where to Find Free Fonts
Looking for a new font to try out, but don’t want to dig into your wallet?
There are plenty of sites (of varying quality) that offer free font downloads. Just don’t forget to check the license before using them.
Here are several free font sources to get you started:
Most Important things to remember
- When choosing fonts for your brand, remember who your target audience is.
- Contrasting is king.
- When using a font, make sure it reads well for you and your clients.
- Use the same fonts throughout your brand to maintain consistency and a cohesive look.
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Hopefully, these principles will have given you some guidelines for how to select, apply and mix type — and, indeed, whether to incorporate it at all.
In the end, picking typefaces requires a combination of understanding and intuition, and — as with any skill — demands practice.
With all the different fonts we have access to nowadays, it’s easy to forget that there’s nothing like a classic typeface used well by somebody who knows how to use it.