Logos and brands are two different things. Building a brand takes time. It isn’t something you just can create overnight. If you don’t know your brand, how can you expect to produce that perfect logo? If you can’t first pin down the brand foundations, the logo...
What is rebranding? What people usually mean when they talk about rebranding is putting a new spin on things. Changing the angle without changing the business. Just changing the logo isn’t thought of as a rebrand. I’ve seen a lot of this recently. Many...
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