


Logos ≠ Brands
Logos and brands are two different things. Building a brand takes time. It isn’t something you just can create overnight. If you don’t know your brand, how can you expect to produce that perfect logo? If you can’t first pin down the brand foundations, the logo...
The difference between CMYK and RGB
CMYK and RGB?.. WDF?! Have you ever created a design in Adobe Photoshop, saved it, and then uploaded it the web only to have your colors suddenly turn tasteless and not what you planned for? Well, so have a lot of buddies. Want to know what’s wrong? You’re not in the...
How to choose the right fonts for your logo
When it comes to logo design, the appropriate fonts can make your brand look amazing, beautiful, and cohesive. The wrong fonts, on the other hand, can make your logo seem boring, over-saturated, confusing and even dumb. There is essentially no rules to what font you...