With this in mind, today’s companies must pay special attention to every brand interaction and ensure that it leaves a positive impact on the consumer.
Social media offers you an excellent way to reach a wider audience and establish your brand identity into their heads.
Branding your social media accounts, therefore, is key when it comes to flourish as an online business. While there an endless number of social media channels, you should focus your efforts where your target audience is.
Here is the tricky part: It’s really hard to be active on every social media website so, at the beginning, you should only focus on one.
You need to determine where your public is most active and engage with them on a daily basis providing value and helping them whenever possible.
In my case, that’s Santiago Design on Instagram.
Although I didn’t like much at the beginning, I found out later this platform is perfect to show up my latest work and establish deep connections with people all over the world through their Stories.
Cut to the chase. Here are five social media tips for growing your brand:
Building a strong brand identity isn’t something that can happen overnight. You’ll have to be patient. A lot.
Consistency doesn’t mean boring, all it means is that you’re persistent when it comes to the way your business is represented on social media channels and show up every day: People don’t notice announcements; they notice consistency. If you show up every day in their feeds, you’ll be part of their lives and not so random person who post whenever he/she feels it.
Using your logo as your avatar on social media networks helps when it comes to achieving consistency as it exposes your customers to your brand every time they see an update from your company. They immediately know it is your business that is posting and learn to associate the logo with your organization.
If you don’t want to use your name you should try to create a brand persona. One simple way to do it is thinking about how would you create a profile for a person and work from there. What kind of hobbies and interest would this person have and what would he share online?
This should help your brand voice, which should make it clear to visitors what your brand is all about. For example, you could be looking to be light-hearted and funny, or on the other hand very formal and severe.
You also need to consider the kind of language you will use on your social media accounts and the purpose.
Are you looking to be an educator or an entertainer? Once you decided your brand personality you should try to describe it in no more than 500 words.
3. Be Human
Remember that you’re communicating with people on social, so drop the corporate feel – unless that’s what you’re aiming for. The most successful brands communicate in a way that makes each person feel as if they are individually targeted. This is not an easy thing to do. You must add a ‘human’ side. This means sharing more intimate details of your organization, like behind the scenes stories and taking
Most successful brands communicate in a way that makes each person feel as if they are individually targeted. This is not an easy thing to do. You must add a ‘human’ side. This means sharing more intimate details of your organization, like behind the scenes stories and taking the time to respond customer queries or comments.
4. Authenticity rules
In social media, people expect your profile to be an accurate representation of yourself and not a ‘shield.’ Having a false voice will see you exposed as a fraud.
To be seen as more authentic, allow customers to get closer to your brand. Customers like to communicate with regular employees of your company and get ‘insider’ scoops on what goes on behind closed doors. Responding to customer queries with real-time responses that are informative and helpful is also an excellent idea.
5. Focus on Connection
Many companies make the mistake of posting a host of viral images or ‘memes’ on their social media profiles without much in the way of substance.
As a rule, you should focus on audience interaction first, before worrying about your brand and message architecture. Through the act of communication, you’ll quickly get to learn more about your audience and this, in turn, will enable you to provide value. Once you create relevant and helpful content, customers will begin to track you down. Focus on getting the message across and don’t plaster URLs all over your posts as this may be seen as spam.
Becoming a social media brand involves a lengthy yet rewarding journey if you persevere. Along the way, you will learn and grow as your brand evolves.
One takeaway you should take from this post to grow your brand on social media is:
- Be yourself.
- Show up every day.
- Connect with others.
Tell your story with articles, tweets, videos, images or podcasts but above all, share this journey with your audience and provide them with a reason to stay tuned.