You are starting a brand and you need a logo to represent its values.
Do you know someone who could create this?
Maybe you are feeling empowered enough to design it yourself. Why not?
After all, you have a few neat ideas here and there and no one knows your business like you do.
That’s great! In fact, many of us started this way (I know I did).
Nevertheless, let me be up-front here:
Designing a logo is not something to take lightly.
This will be the face of your company, and you’ll surely want it to look as sleek and professional as possible.
You should put some thoughts into it and research different ideas before committing to any concept. If you rush into things, you take the risk of ahaving a new logo that sucks.
Before you jump into Illustrator, let me share with you these 10 logo design tips:
As I said before, you have to take the time to explore the meaning of your brand, its vision, and values.
Who is your target audience? What is the message you want to convey?
This is the fun part!
One key element at this stage is to come up with metaphors for the meaning/values/goal behind your business and mash them up.
2. Stand Out
This one is a little tricky.
While on the research phase, don’t forget to check what your competitors are doing.
Doing this will give you a better idea of what your target market is accustomed to, and it can help you obtain a better idea of what concepts to focus on (and which ones to avoid).
3. Keep it Simple
When creating your first logos, it is very common to overload the design with too many elements.
You may be proud of the detail, textures and fonts you’ve smartly included but trust me: it won’t cut it.
Avoid this at all costs! In logo design, less is more. Always.
A good logo isn’t drowned in too much detail. It’s able to connect with its audience and be instantly recognizable.
Powerful logos permeate the business world and always prove to be the best icons by standing the test of time.
This is a good exercise to get the creative juices flowing.
Generally speaking, your first ideas won’t be the better ones, so get them out on paper. This doesn’t have to be a work of art, but sketching your ideas first is the best way to declutter your head.
You’ll end up with far more original ideas that you wouldn’t have thought of if you’d hopped straight into Illustrator.
5. Avoid using too many fonts
This is mandatory.
The use (more like abuse) of too many fonts is a clear sign of amateur design. This goes for any project.
You should stick to 2-3 fonts at most, or really just 1 with multiple weights and styles.
6. Learn about font personality
It’s always good to learn about fonts.
For each chosen typeface, research who created it, how they made it and why.
7. Beware of trends
Another tricky one.
Don’t get me wrong, I love good design trends – but you have to be very cautious about including them in your brand new logo.
If you let your logo design get caught up on current trends, not only will you end up looking like everyone else, you’ll also get outdated very soon.
Trends come and go faster and faster every year. You have to aim to create a logo that stands the test of time.
A little technical but still an important step.
Composition in design can be a very broad subject but it doesn’t have to be.
Just pay attention to negative space, kerning and you’ll be fine.
9. All sizes
Your logo must be scalable.
It should be clearly distinguished in both bigger and smaller sizes.
You never know where that logo could end up one day.
I always like to zoom in & zoom out a bunch to see if the logo holds its personality at various sizes.
10. Color is key
One of the most important considerations in logo design is the color palette.
Every color has a different implication and can bring nuance to your message.
I design first drafts in black and white so my clients and I don’t get distracted with color changes right out the gate. But once you’re ready to add color – do your research on color feelings and meanings and weird stuff like that.
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I hope these 10 logo design tips have been helpful.
Take them in consideration next time you start designing your own logo and the final output will be better than if you don’t.