/ Logo & identity design

YOUR BUSINESS OUTGREW ITS LOGO

I help founders and small business owners who've outgrown their DIY brand look as established as they actually are — with a distinctive logo and a practical identity system built to work everywhere.

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See the work
Work gallery of Santiago Design Co.

✦ LOGO DESIGN ✦ BRAND IDENTITY ✦ LOGO REFRESH ✦ VISUAL SYSTEMS ✦ BRAND GUIDELINES ✦ BRAND COLLATERAL

✦ LOGO DESIGN ✦ BRAND IDENTITY ✦ LOGO REFRESH ✦ VISUAL SYSTEMS ✦ BRAND GUIDELINES ✦ BRAND COLLATERAL 

A few recent favorites

Selected Work

Woods Contracting
Tommy's Sandwiches
Hundred Strikes
Palmera Boutique Hotel
FERO Athleticwear
The King Coffee Co.

A stronger
identity
starts here.

How I can help

From refining an existing logo to building a complete visual identity, I’ll help you find the right starting point.

  • Keep what makes your brand recognizable. Refine the details, improve clarity, and give your existing logo a more considered finish.

  • A distinctive logo built around your business, with the variations and ready-to-use files you need to put it to work.

  • A connected system of logos, color, typography, and brand assets that brings consistency to the way your business shows up.

    LOGO SUITES · GUIDELINES · PACKAGING · SIGNAGE · MERCH

Santiago Barrionuevo - Founder of Santiago Design Co. 
The designer behind the work

Good design.
Personal
attention.

I’m Santiago, an independent logo and brand identity designer based in Buenos Aires. I help business owners turn rough ideas, outdated visuals, and growing ambitions into a clear visual identity.

You’ll work directly with me, from the first brief to the final files, with a straightforward process and feedback in writing.

More about me

A clear way forward.

From first idea to final files

  • 01

    Define the direction

    We start with a written brief about your business, audience, and goals. Research and visual references help establish a direction before design begins.

  • 02

    Design & refine

    I develop the concepts and explain the thinking behind them. Your feedback helps shape the strongest direction into a considered final identity.

  • 03

    Put it to work

    You receive organized final files and the guidance included in your project, ready to use your new identity consistently across print and digital.

QUESTIONS, ANSWERED.

  • 2–3 weeks from the moment I receive your completed brief, as long as feedback comes back within 48 hours at each stage.

  • Then I'll develop a new round of concepts at no cost. That's the "None of them feel right" guarantee.

  • Yes. That's exactly what the Logo Refresh is for: evolution, not revolution.

  • Yes. You get 100% original work and full transfer of rights upon delivery.

  • Smoothly. Buenos Aires is just 1–2 hours ahead of New York, so we share business hours.

  • Most projects are split into two payments: 50% upfront to book the project and 50% before final files are delivered.

    Larger brand identity projects may be divided into additional milestones. The full payment schedule is clearly outlined before the project begins.

  • "Working with santiago was seamless. We finally have a brand that truly represents us."

    —Kelly Morris, Savannah Food Hub

  • "Our customers immediately noticed the new branding. Sales have improved since the rebrand."

    —George Malka, Jolie American Bistro

  • "Santiago completely transformed our brand identity. We get compliments all the time"

    —Rebecca Müller, RM Printnetics

  • "He captured our vision better than we could have explained it ourselves. It gave our brand new life."

    —Tobías Lopez, Renewal International

  • “What impressed me most was how easy he made the process. The result feels premium and unique“

    —Joseph I. Moore, NeoLead Mkt

Good things start with a clear idea

Let’s make
your mark.

Tell me about your business, what you need, and where you want to take it. I’ll get back to you with the next steps.

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